“How to get clients on Instagram?” is a question that many marketers are interested in today. Instagram has always been an online business market that attracts the attention of countless businesses around the world, with many active users (500 million people visit the application daily). So, how can you build an effective Instagram channel to attract potential customers? Let AdsNextGen share with you how to find customers on Instagram that we have accumulated through our implementation projects.
Why IG is the Best Place to Find Clients?
Instagram is a well-known social networking site where users may publish photographs and videos. It provides a large audience for individuals and companies to communicate with, with over 1 billion active users.
User Trends on Instagram 2024
According to the latest statistics updated from the DataReportal report, advertisers might reach 1.628 billion Instagram users in 2023, making it fourth among the world’s most ‘active’ social media platforms.
- Furthermore, Instagram’s potential client reach has increased rapidly in the last three months. In the three months leading up to April 2023, the total number of Instagram users that advertisers may target with advertising climbed by almost 310 million (+23.5%).
- According to the most recent statistics, around 20.3% of all individuals on the planet use Instagram nowadays.
Thus, Instagram is a social networking platform that brings a large number of potential customers, especially with Instagram affiliate programs. But how to find clients on Instagram and get more clients on Instagram? Let’s explore the pros of Instagram in attracting and connecting with clients.
Pros of Instagram on getting clients
When it comes to how to get clients on Instagram, Instagram offers various benefits over other social media platforms:
- High-quality photographs and videos enable more engaging and eye-catching promotional content.
- The hashtag system on Instagram is a strong tool for enhancing discoverability. Businesses may reach a larger audience and attract potential clients who are actively looking for certain products or services by utilizing relevant hashtags.
- Instagram allows users to be more proactive when directly following their favorite accounts. Those who follow your Instagram do so because they have the same interests and want to buy from you. Unlike the number of virtual likes on Facebook, there are many but the conversion rate is not good.
- Instagram doesn’t have harsh filters. As long as you post content regularly, your business page will always be seen and easily accessible by customers.
How to get clients on Instagram | 15 Successful Ways
Sharing amazing content and establishing an engaged community are the keys to landing clients on Instagram. Granted, it takes time and effort (social media marketing isn’t an easy job), but you’ll enjoy the benefits if you get it right.
1. Make a business Instagram account
How to get clients from Instagram by making a business Instagram account? Why you should do it? IG corporate accounts have access to services that personal accounts do not, such as:
- Instagram Insights: Learn how many people interact with your Instagram content, as well as your total impressions and follower demographics.
- Besides, personal accounts also have limited other features such as a CTA button (Call to action button), running ads, setting up emails, operating hours, etc.
Upload a profile photo and write a bio that defines what you do while setting up your Instagram business profile to ensure your profile is optimized. Finally, provide a link in your Instagram profile that directs leads to a website that is most likely to convert them into customers.
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2. Invest in images
Instagram is an image-sharing platform, so impressive images are the first factor that needs to be satisfied. Therefore, how to get more clients on Instagram? You should focus on investing in this factor.
- Take advantage of filters to get beautiful sales photos: Instagram offers great options to turn phone photography into art. Filtering tools help adjust light and dark, increase depth, contrast, and warm or cool colors depending on requirements, creating excitement and novelty for users.
- Tips for combining large-sized photos to attract attention and overwhelm customers. Cut the image into 4 – 6 – 9 equal parts and arrange them in a reasonable order, you will own a photo many times larger. This trick is suitable for industries such as sports fashion, food, and tourism.
3. Select posting hours
Many people don’t know that choosing the right time to post on Instagram can also help as a strategy for how to get clients on Instagram. The best times to post on Instagram are Mondays, Tuesdays, Wednesdays, and Fridays between 9 a.m. and 1 p.m., generally. Similar to Facebook, the “off” hours are the early morning hours every day of the week, from midnight until 4 a.m.
Instagram uses some of the same distribution algorithms as Facebook. When a business posts on Instagram, in the first few minutes, the post will reach a certain number of users. If the article gets good interactions (likes, shares, comments), priority will be given to displaying that article to more people. This algorithm encourages content creators to create quality, attractive products that evoke special emotions and influence user behavior.
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4. Share client case studies and testimonials
How to get more clients on Instagram by sharing client case studies and testimonials. When customers buy products and love them, they post photos of those products on social networks to show them off and recommend them to friends.
And you should immediately take advantage of this positive feedback to promote your brand. However, with negative comments, you cannot ignore them but face them frankly. Because like any other social network, Instagram is a community and its spreading power is huge!
5. Use hashtags to reach out to potential customers
A hashtag is a form of short keyword tag for how to get clients on Instagram, starting with “#” and consecutive characters, not containing spaces. When users search for a certain keyword, articles containing the hashtag will also appear in the search results. Hashtags can be considered one of the most powerful tools on Instagram.
There are many ways to add hashtags, for example:
- Hashtags directly mention brand and product names: helping the brand appear first when customers search. This is a must in the post.
- Hashtags directly refer to competitors: help attract and attract the attention of competitors’ customers to themselves.
- Hashtag keywords that target customers are interested in. Examples of beauty affiliate marketing would be keywords related to skin care (#chamsocda, #chamsocdamat).
- Hot trending hashtags, sticking to events such as #viral, #viralreels
Currently, there are many hashtag search tools that you can use to attract customers. In addition to keyword hashtags, tagging famous people’s names is also a way to increase reach, increase reputation, and thereby increase product sales. However, it is necessary to pay attention to the terms to legally use the image and reputation of celebrities, avoiding unnecessary crises.
6. Instagram Ads
To have an effective Instagram channel and make real orders, advertising is indispensable on how to attract clients on Instagram. There are many ways to advertise on Instagram. The most common is running platform ads. Similar to Facebook, Instagram provides advertising tools for each goal such as increasing followers, increasing conversion rates… Businesses can use advertising to maintain interaction frequency and reach on the page and promote HOT products to attract users.
However, advertising on the platform is quite expensive and only has an immediate effect. Therefore, professional Instagram sellers often have their tricks to help maintain advertising, and attract potential customers but have more long-term value, which is advertising on channels like Instagram affiliate marketing.
7. Use geotagging to increase your local visibility
Do you solely serve clients in one location? Being visible in your chosen area is critical in how to get clients on Instagram.
Instagram’s geotagging feature not only allows you to display where you are and what places you serve, but it is also a powerful tool for finding clients on Instagram. By strategically using geotags in your posts, you can increase your chances of getting noticed by potential clients in your area. Moreover, geotags can significantly boost your visibility on Instagram’s Explore section, which is accessed by a staggering 200 million people every day.
You can utilize geotagging even if you don’t serve clients in a certain place.
8. Combine with Influencers
Through Instagram influencer marketing, you can attract potential customers by having influencers interact with your brand by sharing your posts. This way, you can get tens of thousands of targeted customers to see your posts overnight. This is why Instagram influencer marketing is so superior. You will have thousands of potential customers looking at your products and they will be likely to buy from you as they trust their idols.
9. Take advantage of Stories
Besides regular posts and Reels, marketers can also use Stories to promote products on how to get clients on Instagram, choose stickers to interact with users, and even direct them to shop outside the app. Accordingly, brands can post a Story and attach a link.
However, it should be noted that marketers can only add one link sticker per Story. If brands want to promote multiple products, they can consider attaching links to a collection or creating different Stories that link to each item. Furthermore, marketers can also set reminders about upcoming events using Stories. From the sticker section on Instagram Stories, brands click on the “Scheduled” sticker to attach a reminder frame to Stories.
10. Make a “CTA word” button available in your bio
After creating a business account, IG allows businesses to add specific calls to action (CTA) to their pages. How to get more clients on Instagram by making a CTA? One of these is the “Book Now” button, which allows potential clients to arrange an appointment or call you more easily.
The Book Now button works with a variety of applications (including Appointments by Square, Appointy, MyTime, and Schedulista) and can be added to your profile with just a few clicks.
11. Stay ahead of trends and user psychology
You can use Instagram to attract potential customers as a strategy on how to attract clients on Instagram. Get creative to develop a clever Instagram post that sends users to a specific landing page, product page, or blog. You can create an interesting story and ask users to swipe up to receive an offer. A simple finger movement can take users from your dedicated Instagram page to your website.
12. To generate leads, give out freebies
Humans are hardwired to appreciate free stuff. Use this psychology in your Instagram marketing plan to give away freebies — whether an e-book or live training — how to get clients on Instagram and push them into your sales funnel.
Free content not only builds trust with your Instagram followers, but it’s also a terrific method to get them on your email list. One of the most compelling reasons for users to join mailing lists is to get valuable information, closely followed by keeping up with corporate news. Use this in your approach to providing one of the freebies listed below to your Instagram audience.
The amazing thing with IG freebies is that after your freebie is produced, you can use automation to distribute it automatically. ManyChat’s Instagram Automation allows you to send automatic answers when a user sends a message containing a certain trigger phrase.
You could, for example, create an automation to react when a user includes the phrase “e-book” in their message. In exchange for the free material, the automated then answers with a link to the e-book on your website or requests the user’s email address.
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13. Identify your USP – your special sale
Instagram has become a very competitive platform, and knowing how to find clients on Instagram is crucial. The days of merely being present on Instagram and offering general tips to develop your following are long gone. To establish a community of individuals who want to learn more from you, you must identify your USP – your special sale. It has gotten more difficult to stand out and hold people’s attention long enough to persuade them that your material is worth following. But it is not impossible!
Here are a few ideas as to how to get more clients on Instagram:
- Make posts that no one has seen before in your field. Get ideas from various sectors and see what you can apply to your content.
- Not only should your content and message stand out, but so should your branding, content design, and formats.
- Most essential, don’t try to blend in or imitate what everyone else is doing. You have a one-of-a-kind tale to tell, so don’t be scared to tell it.
14. Respond to prospective clients as soon as possible
It can be seen that two-way interaction is one of the important factors that impact a business’s success when building a brand on social networks, specifically Instagram. Users searching for products or information on your site, businesses should bring their brand closer to target customers through interaction and conversation on this platform.
In addition, you should also understand that besides positive content, it is still inevitable that there will be negative comments, criticism, or even insults to your brand. Therefore, you need to have skillful and smart ways to handle the above cases because customers who love your brand will also pay attention and evaluate how you handle the above situations.
15. Live Stream
Live streaming on Instagram is a powerful tool to engage customers and create direct interaction with them. To make the most of live streaming’s potential, there are some important strategies you can apply. How to get more clients on Instagram?
First, during your live stream, interact with your audience by answering questions, asking questions, or asking for their opinions. This helps create a friendly environment and create a connection between you and your customers.
Second, use Instagram features like hashtags and tagging others to increase the reach of your live stream. Using hashtags related to your content makes it easy for users to find your live stream. At the same time, tagging others in your live stream can attract interest from them and their audience.
Finally, promote your live stream before starting. Use different channels such as stories, posts, or notifications on your page to notify customers about upcoming live streams. This helps create anticipation and attract interest from the audience. One effective strategy is to use live streams to demonstrate “how to find clients on Instagram.” By sharing valuable tips and techniques during live streams, businesses can attract users who are interested in learning how to get clients on Instagram.
FAQ about how to attract clients on Instagram
1. Can you buy Instagram followers?
Yes, you can purchase Instagram followers from a variety of sites at various pricing ranges as to how to attract clients on Instagram. However, these followers are usually not real, and they are either bots or dormant accounts that will not interact with your profile. So, while your follower count may increase, your engagement will remain constant.
2. Is it a good idea to find Instagram clients if you are an affiliate marketer?
Of course, it is if you are an affiliate marketer. But, you should get ready for refusals or low rates of customers at the very beginning. Perhaps, you should grow your brand on Instagram. Let customers see what business you are doing. How well do you know about them? Implement some tips to attract customers such as hashtags, live streams, catching trends, and funny videos. Furthermore, by commenting on theirs, you may interact with consumers and create connections that may lead to future transactions.
3. Is it preferable to target a certain niche or to be more generic to acquire clients on Instagram?
Focusing on a specialization may be a great method for attracting clients to your Instagram account since it allows you to deliver specialized content and present yourself as an authority in your field.
However, concentrating too narrowly might limit your potential. It’s critical to achieve a balance between closely focused themes and broad topics that appeal to a wider audience.
Above are 10 effective tips on how to get clients on Instagram. With people’s increasingly deeper connection to social networking sites, exploding online trends, and diverse dissemination options, Instagram can completely become one of the channels to attract customers and bring in sales for businesses. These methods are also especially suitable for affiliate marketers.
Affiliate is a new form of sales, whereby the introducer will link the product from the store, share it on social networking sites, and receive a commission when an order is placed. Affiliates are also especially suitable for Instagram because they can use a lot of images to help close orders. To sell products, introducers need to reach customers, thereby advertising the product and business. This word-of-mouth sales channel is very effective and is considered one of the 5 most prominent new directions of online business in the next few years.
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