Email traffic for marketing: Usage, Methods, Examples

Email marketing remains one of the most popular and profitable forms of marketing in the modern world, despite the emergence of trendier and more high-tech marketing strategies. The power of email marketing comes from its remarkable effectiveness; it’s a communication channel used by almost everyone, for a variety of purposes, and launching a campaign doesn’t take much time, money, or effort.

Accordingly, with the right email marketing strategy, you can plan and execute a campaign that is likely to generate a high return on investment (ROI). Most people do this by optimizing email marketing traffic, but what exactly is email traffic, and how can you track and increase it? Follow Adsnextgen‘s article below to better understand it

What is email traffic?

Email traffic meaning is defined as the amount of people who visit your website after clicking a link in the email. It can be referred to statistically as the incoming and outgoing emails sent and received from the company email address.

What are marketing emails?

Marketing emails are emails sent to promote a business, product, service, or website. They are a form of direct digital marketing and a key email marketing tactic. Common types of marketing emails include promotional emails, newsletters, lead nurturing emails, re-engagement emails, etc.

Why email marketing is important?

Email marketing is important because it drives sales, traffic, and app installs, and builds brand awareness and engagement. On the other hand, it allows businesses to directly reach subscribers via email to promote products and services and build interaction.

How to use email marketing to drive traffic in the Email customer list

In the above sections, we have sought answers to the main questions of the article such as: “What is marketing emails”, and “Why email marketing is important”. So how to use email marketing to increase traffic to get potential customers? The answer lies right below.

Create a marketing plan that suits customer needs

Developing a specific email marketing strategy without a proper marketing plan will not yield many rewards. Each email traffic is created with a specific need and goal in mind, and each email marketing strategy should be approached in the same manner. A welcome email, for example, is not the same as a cart abandonment email. Depending on the goal of the email marketing, a company might launch a variety of campaigns. Among the strategies are:

• Emails of welcome
• Emails promoting a product or brand
• Newsletters for the holidays
• Emails about cart abandonment
• Emails for customer retention

Whatever campaign you choose, make sure it is individualized and conveys the message in a non-intrusive and fascinating way.

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Give a discount code to customers who leave their email after purchasing

After customers make a purchase, encourage them to return the email to receive a discount code for future purchases. This makes customers buy more and sending emails makes them remember your brand more

Immediate discount for customers when clicking on this link or registering

You should encourage customers to register for an account on your website with discount codes. In the account registration section, there will be an email section

Personalizing emails

Personalization in emails is one way with a high click rate. According to a 2016 poll, personalized emails had a click rate of 18.8% compared to 13.1% for non-personalized emails. It’s no surprise that more and more marketers are incorporating customization techniques into their email marketing campaigns.

Personalization does not end with sending emails addressed to them by their first name. Based on consumer history, it can include customer-specific product recommendations, reminders, discounts, and important content.

According to one study, emails with the greatest click rates (8.8%) promised a price reduction on things the client had been looking at. Greeting consumers on their birthdays or other events may convey the impression that you cherish them.

Building email content targeting the right audience

Sending the appropriate emails to the right people can make or break your marketing effort. Also, make certain that you transmit it at the appropriate time. A seasonal offer email, for example, must be sent ahead of time to ensure conversion.

Sending your email traffic to the incorrect people will not get you the outcomes you want. You must send emails to people who are likely to interact with and connect with your company. Build a relationship and drive engagement with your segment to better tailor your content. Customize your material based on where it is in the sales funnel, and curate it such that the audience receives it.

Build a fixed email sending schedule and limit sending too many

There is a fine line between being courteous and being needy. If you send out too many emails, your readers may lose interest and, worse, they may unsubscribe. Don’t betray your consumers’ confidence by bombarding their inboxes with irrelevant and excessive communications.

Analyze email traffic reports to have a suitable email-sending strategy

Creating an email marketing traffic strategy is only the first step. By creating a marketing report, you can also examine the campaign’s effectiveness to better understand its performance and increase its worth. A reasonable click rate indicates that your email marketing strategy is effective.

Another useful statistic for assessing the efficacy of your email marketing strategy is:

• The open rate is a percentage of how many people opened your email out of all the emails sent.
• CTR is a percentage that displays how many people clicked on the links in your email.
• Conversion rate: The percentage of people who clicked on the link and completed the given activity.
• The bounce rate indicates how many of your recipients did not receive your email.

Use social networks to promote email marketing

Promote your emails through several channels. Promote your emails on affiliate marketing on Facebook, Twitter, and other social media platforms to increase their reach. Use blogs and forums to provide detailed information regarding the content of your emails.

You can also use the TikTok shop affiliate program to promote your business’s emails. In recent years, TikTok Shop has become more popular and is directly taking over the market share of the “big guys” in the e-commerce industry. This is the time you should take advantage of it

Use compelling email content

The next key phase in any email marketing plan is to create email marketing content. Your clients do not enter your online store by chance. Please present them with a compelling reason to open your emails.

• A short, imaginative, and occasionally amusing subject line will help your emails get beyond the first obstacle. An effective way to increase email traffic.
• Make them curious, but don’t make false promises. If a catchy pop-up line enticed readers to open the email, they would not do so again if the email failed to deliver on its promises.
• Provide clear and short content: meandering information will almost certainly end up at the bottom of the recyclable bin.
• Include photographs and a few lines of text, ideally no more than 20 lines
• Avoid providing too much information in the emails to pique their attention, but also avoid going overboard.
• Make a strong call to action that is visible above the fold. If the objective of the email is for them to sign up for an event or a program, include an explicit response action you want them to perform.

Finally, remember to thank your readers.

Do not use the standard “No reply'” in the email body

The phrase ‘No reply’ is commonly used in place of the sender’s name. When the word ‘no reply’ is used, the recipient is unable to respond to the emails or even opt out of the mailing list. CAN-SPAM is a piece of legislation in the United States that regulates email marketers across the country. The goal of CAN-SPAM is to ensure that marketers do not utilize the terms ‘no reply’ or related phrases. It is preferable to send emails using a person’s name, particularly a first name, rather than generic words. Customers will be more likely to open emails sent by humans rather than marketing automation software.

Create calls to action to increase traffic

Calls to action (CTA) are important in email marketing for several key reasons:

• They increase conversions – CTAs tell recipients what you want them to do, guiding them to take action like visiting your website, making a purchase, registering for a webinar, etc.
• They drive traffic – Well-written CTAs engage readers and provide links, buttons, or instructions to guide their next step. This allows you to drive traffic from your emails to key landing pages.
• They make emails actionable – CTAs transform promotional emails from passive one-way communication into two-way conversations that facilitate user action.
• They allow for testing – Changing the copy, design, and CTA placement allows for testing to determine what drives the most clicks and conversions from your email list.
• They promote urgency – CTAs can create urgency with phrases like “Buy now” and “Claim this deal” or by noting limited-time offers or availability. This prompts immediate action.

Using email marketing to drive traffic for a website

Using email marketing can increase website traffic. In addition to ways to direct users to the website using social networks, email traffic is also an important strategy. Below are some effective tactics for using email marketing to increase website traffic

• • Offer an opt-in offer like a discount code, ebook, or CPA traffic sources to receive emails for your list. Provide valuable content in exchange for leads.
  • Write attractive subject lines, creating curiosity that makes the recipient open. For example: “20% off your next order”.
  • Promote new blog posts, products, or services by creating specific emails around driving clicks to those websites.
  • Share a teaser of your latest website content and use calls to action to entice readers to keep reading.
  • Take advantage of seasonal events, holidays, and promotions by creating emails that drive traffic to relevant website landing pages.
  • Segment your list to send targeted emails focused on website URLs tied to each subscriber’s interests.
  • Track click-through rates from emails to pages to identify high-interest content to highlight.

How to track email traffic and see engagement rates?

Tracking the total email marketing traffic

Tracking total email marketing traffic is the typical metric. You can track traffic by list section or demographic. When you segment the traffic, you’ll have a better notion of how many people are visiting your site after clicking on the link in your email.

Evaluate the Conversion Rate of your email marketing campaign

Just because you have more visitors to your website does not imply that you have a high conversion rate. This makes email traffic conversion more crucial than traffic itself. As a result, the traffic should be significant enough to generate a valuable ROI (return on investment). If your ROI is low, you must modify your plan to bring in more relevant traffic.

Track email open rates and link clicks in email marketing

You should also consider your click-to-open ratio. This ratio indicates how many people clicked on the link in your email versus how many people opened the email marketing traffic in the first place. If you’re having trouble getting clicks but not opens, it’s because your content isn’t appealing enough, or it’s irrelevant or low-quality. When you have difficulty with opens, it usually means you have a deliverability or subject line issue.

Tracking customer email click behavior

Google Analytics allows you to examine the behavioral patterns of your inbound traffic by traffic segment. Take advantage of this by tracking how your email-originated visitors behave; for example, do they prefer to gravitate to a specific page? In a typical session, how many pages do they visit?

The best affiliate email marketing services help increase traffic

MailChimp

MailChimp is one of the most popular email service providers, and it’s easy to see why. It has a plethora of options that can help you manage your affiliate marketing more effectively. You can, for example:

• Include personalized autoresponders, analytics, and email traffic, as well as Google Analytics integration, segmentation options, and professionally created email templates.
• You can also effortlessly gather email leads by embedding MailChimp’s opt-in form on your website.

Drip

Drip is a customer relationship manager (CRM) that also offers effective email marketing services. It contains a function called “Product Recommendations” that allows affiliate links.

Drip has confirmed that affiliate links are acceptable as long as the affiliate emails are not excessively spammy. It’s best to check with their support team before commencing your campaign.

AWeber

Another email source where you can do affiliate marketing with email traffic is AWeber. AWeber is a user-friendly application that can aid your affiliate efforts with features such as:

• Customer segmentation
• Follow-ups from autoresponders
• Sign-up form that may be embedded

GetResponse

Email marketing affiliate links are also supported by GetResponse. It has the following features:

• Advanced analytics for tracking leads and campaigns via autoresponders
• Templates that can be modified

Bottom Line

In this article, we will discuss some of the most important strategies to increase your email traffic organically.

Effective email marketing tactics can assist organizations in increasing email marketing traffic, increasing the likelihood of converting subscribers and visitors into paying customers.