Defining Geo Targeted Mobile Ads And The Best Tools 2024

With mobile advertising poised to surpass $300 billion by 2025, brands need ways to effectively target and engage users on the go. Geo targeted mobile ads provide that ability – serving ads to consumers based on real-time location to drive conversions both online and at brick-and-mortar stores. As location-based targeting and attribution improve, marketers can zero in on micro-moments throughout the buyer’s journey to connect when and where it counts. This makes localized mobile ads an essential component of digital strategies moving forward.

In this article, Adsnextgen reviews the top 20 tools available to deploy geo-targeted mobile ad campaigns at scale and dive into the future possibilities as location-based advertising matures. Whether you are focused on driving site traffic, in-store visits, or app adoption – these leading platforms provide the precise targeting to pinpoint your nearby mobile audience.

What is GeoTargeted Mobile?

Geotargeting is a means of providing different information to users based on their geographical location in geo-marketing and internet marketing. Country, region/state, city, municipality/zip code, organization, IP address, ISP, or other criteria are examples. Geotargeting is commonly used in online advertising as well as internet television with sites like iPlayer and Hulu. (Source: Wikipedia)

When your business has a strategy for reaching residents, geotargeting is a great choice. Besides, with the explosive growth of mobile devices, you can combine location-targeted advertising on mobile devices, learn more about the definition below. Geo-targeted mobile ads are a type of DSP platform targeting that uses GPS, Wi-Fi networks, mobile app data, and IP geolocation data to reach potential customers in a specific physical location. It is one of the most accurate targeting tools in programmatic advertising since it allows you to limit your audience to areas around a certain city, district, or even a street.

The Geo Targeting Mobile function is frequently used to target consumers seeking local businesses and services, also known as “near me” searches, making this sort of targeting particularly useful for both marketers and customers. Geolocation-based marketing may also be used to raise awareness of your store’s target areas among current customers, increasing sales.

Difference between Mobile Geo-Targeting vs. geo-fencing

1. Mobile Geo-Targeting

• Targets users based on the real-time location of their mobile device derived from GPS, IP address, or cell towers.
• Allows serving ads to users in a broad target location like a city, county, or country.
• Useful for targeting locals or tourists in a general area.
• Accuracy can vary from a few hundred meters to a few kilometers.

2. Geo-Fencing

• Targets users who enter or exit a highly precise virtual boundary around a specific location.
• Boundaries can be as tight as a single building or complex.
• Commonly uses GPS and RFID for accuracy within up to 100 feet.
• Great for location-based triggers like entering a store, venue, tradeshow, etc.

Benefits of Geo Targeted Mobile Ads

1. Mobile advertising’s relevance to the target demographic

You may deliver appropriate adverts to your potential clients based on real-time information about their geographical position thanks to location targeting and tracking. Mobile geo-targeting when combined with other targeting choices on your demand-side platform, such as demographic or behavioral, allows you to choose the most interested individuals in the proper place.

They are more likely to respond to your advertisements, especially if they receive your company’s message at the proper moment. Furthermore, you may send a relevant offer to individuals who are searching for your specific services using “near” me searches. Such searches increased by 136% in 2019 compared to 2018, and this tendency is expected to continue throughout the 2020s.

2. Reach more customers

As a business owner, you’re always wanting to broaden your target demographic and attract more clients, and Mobile geo-targeting ads are one of the greatest methods to do it. Geotargeting is an excellent technique to reach out to potential consumers since it allows you to personalize their experiences depending on their geographic location and demographics.

Incorporating Mobile CPA campaigns into your geotargeting strategy can further enhance your outreach efforts, ensuring that you not only reach your desired audience but also achieve your cost-per-action goals efficiently.

3. Enhanced User Experience

Ads must be tailored to your target demographic to be effective. Users want to know that you are considering their desires and requirements, and geotargeting may assist you in creating more tailored experiences. This can help you improve the user experience and establish stronger customer connections.

4. Establish authority

People want to support a company they can trust but to do so, you must create authority and show your clients that you are a reputable firm in their region. This may be accomplished by collaborating with other local companies in the region or incorporating pertinent information about community activities in your advertisements. People are more inclined to support your company and suggest it to their friends and family if they believe they can trust you.

5. Better ROI

Mobile and other smart device location targeting is critical. Most people nowadays use mobile and smartphones to read news, buy, play games, socialize, and just surf the internet. Advertisers may gain more benefits and boost their ROI by geo-targeting mobile customers who are seeking certain products and services rather than PC consumers.

6. Better reporting

Understanding your target audience has always been the key to advertising success. With the growing popularity of mobile advertisements, this procedure is becoming increasingly successful, and Geo targeted mobile ads may play an important role. GPS tracking and reporting options for mobile DSPs and ad CPA networks may supply you with a wealth of information about user activity and their responses to your offers. You may learn how, when, and where your target audience typically interacts with your adverts. Even if the prospect does not purchase your stuff, you will have gained vital information for future conversation.

Top 20 Best Geo Targeted Mobile Ads Tools

1. Scaleo

Scaleo provides an all-inclusive affiliate tracking system with strong geo targeting mobile ads capabilities. It’s intended to optimize your marketing while also providing real-time information. Custom pricing provides them greater flexibility based on your individual requirements. Additionally, Scaleo offers robust measures against mobile ad fraud, ensuring the integrity and effectiveness of your advertising campaigns.

2. Google Ads

Google Ads is a well-known platform that provides PPC affiliate marketing depending on geography. It enables you to target certain geographic areas in order to increase the efficacy of your advertising. The pricing scheme is based on a pay-per-click approach.

3. Facebook Ads

Within its social media ecosystem, Facebook Ads offers geo targeted mobile advertising. You may target consumers based on their location, age, hobbies, and other factors. Budget-based pricing allows you to control your ad expenditure.

4. AdRoll

AdRoll specializes in geo-targeting mobile retargeting advertisements. Email traffic retargeting and cross-channel attribution are also available. Prices begin at $9/month.

5. OneSignal

Push notifications with geo-fencing are available from OneSignal. This tool is excellent for engaging people based on their mobile location targeting. There are free and premium options available, with prices beginning at $9 per month.

6. Foursquare

Foursquare offers location-based advertising and analytics. It’s especially handy for firms trying to target clients in certain geographical areas. Pricing can be customized.

7. Sizmek

Sizmek provides geo-targeted dynamic creative optimization. It is a powerful platform for advertising looking to provide customized information depending on user location. Custom pricing is available.

8. MediaMath

MediaMath is a programmatic advertising platform that supports Geo-targeted mobile ads. It has several capabilities for improving ad performance and ROI. Pricing can be customized. When looking to maximize your advertising efforts, consider strategies on how to get approved for affiliate programs. Building a strong online presence, demonstrating relevant traffic and engagement metrics, and showcasing your marketing expertise can significantly increase your chances of approval.

9. Taboola

Taboola is a native advertising platform with geo-targeting mobile ads. It’s an excellent option for firms who want to publish their material on popular websites. Pay-per-click pricing is used.

10. InMobi

InMobi specializes in mobile advertising with geo-targeting capabilities. It is intended to assist you in reaching consumers on their mobile devices based on their location. Pricing can be customized. Next, let’s learn about 10 other tools that are also very reputable and high-quality

Tool	Overview
11. AdWords Location Targeting	Allows companies to target advertisements to consumers in specific places or within a certain radius of their establishment. It even enables zip code targeting.
12. Foursquare Ads	Allows companies to target customers based on their location and check-in history, as well as get insights into their target population.
13. Facebook Local Awareness Ads	Ads are delivered to people who live within a particular radius of your business. Businesses may also include a map, instructions, and a call to action with their ad.
14. Geo-fencing by Simpli. fi	Allows businesses to target certain regions and create virtual borders around them to target them more precisely.
15. Thinknear	The ability to construct audience segmentation based on foot movement patterns using location data enables highly targeted advertisements.
16. xAd	Specializes in mobile location targeting, with the ability to target customers based on location accuracy, time, and even weather conditions.
17. PlaceIQ	Allows for highly targeted ads by using location data to develop audience segmentation based on foot traffic patterns.
18. Proximity by Unacast	Allows businesses to target customers based on their actual behavior and interests, increasing the relevancy and efficacy of marketing campaigns.
19. Mobiquity Networks	By utilizing beacons and other location-based technologies, businesses can target people based on specific areas and even within individual buildings.
20. AdSquare	Access to numerous data sources, including behavioral data and location context, enables hyper-local targeting.

How to choose the right Mobile Geo-Targeting Tools

1. Consider Your Target Audience

When choosing mobile advertising techniques, it’s critical to understand who your target audience is. Understanding their interests and behavior can assist you in selecting tools that will most likely reach and engage them. Spend time researching your target audience to learn which mobile devices they use, which applications they use, and when they are most active on their devices. This information will assist you in selecting tools geared to target certain demographics. If you are an affiliate marketer, carefully considering your target audience is essential to coming up with successful marketing strategies that maximize your revenue stream.

2. Look for Advertising Software That Fits Your Budget

Pricing structures for mobile advertising tools vary. Some are free, while others have a fee. When purchasing equipment, keep your budget in mind and select ones that suit your budget. There is no need to splurge when there are low-cost options accessible.

3. Consider Ease of Use

Geo-targeted mobile ads should be simple to use, especially for individuals who are not technically sophisticated. Consider tools with simple user interfaces and simple dashboards. This saves time and eliminates the need for significant training.

4. Look for Integration Capabilities

It is critical to pick mobile advertising technologies that interface easily with other marketing applications and platforms. This will save you time and effort while administering campaigns and assessing results.

5. Target Specific Locations with mobile location targeting

Mobile advertising tools must include location targeting. Choose solutions that allow for location-based targeting to guarantee that your advertising messages reach the appropriate people at the right time. This will raise the relevancy of your adverts and the likelihood of conversions. The correct mobile advertising technologies may completely change your efforts. By taking the time to study and pick the ideal tools for your purposes, you’ll be well on your way to precisely reaching your target audience and easily fulfilling your campaign goals.

How to Find Your Audience with Geo-targeted Mobile Ads

It’s critical to build the most high-performing solutions with the data you have on hand, regardless of how you get your targeted advertising out or whatever platform you use.

1. Use Buyer Personas

You’ve done your homework to figure out who your target audience is. Use that data to inform the geo targeting mobile ads you run. When it comes to making strategic decisions on the geographic areas, traits, and other behaviors of your potential customers, your buyer personas and other customer research are crucial.

2. Get Creative with Call-outs

You’re more likely to capture the user’s attention if you include a mobile location targeting indicator in your ad. Do your study on what will engage your audience, whether it’s the name of the user’s area, a nearby landmark, or another geographical link.

3. Target Strategically

You have several possibilities for narrowing down your intended audience. For example, you may limit yourself to your intended audience’s geography, create an approach that incorporates the region and other behavioral features or omit specific geographic regions as needed. In many circumstances, it is preferable to narrow your goals rather than keep them wide. However, whichever strategy you use, do it thoughtfully, experiment, and analyze previous and present efforts.

4. Make Sure You Speak to Them

Because these commercials are so exact, it goes without saying that you have the chance – and the duty – to ensure that your inventiveness meets the specificity. Create advertising material that is intriguing, accessible, and, most importantly, engaging to your target demographic.

5. Test & Review

Most mobile applications provide solid information on the effectiveness of your adverts, making it simple to determine what’s working and what isn’t. Use that information to create and update your next digital advertising campaign so that it is more efficient than the one before it.

Best Tips for Geo-targeted mobile ads.

Here are some top tips for running effective mobile GEO targeting advertising campaigns:

• Leverage mobile location targeting indicators like GPS, IP addresses, and wireless networks for accuracy in reaching nearby users.
• Geo-target at the city/metro level for broad outreach or hyper-target key neighborhoods once you identify high-converting areas.
• Use radius targeting to target within a specific distance from a business location or landmark.
• Run geo-targeted social media & search ads to engage local audiences looking for products/services.
• Tailor ads with geo-specific promotions like “Same Day Delivery in NYC” or “20% off for LA customers”.
• Geo-target based on home and away behaviors to adapt messaging for locals vs tourists/travelers.
• Test schedule targeting key times like festivals, sports games, concerts, and holidays, when foot traffic peaks.
• Optimize targeting over time based on store visits, calls, and form submissions correlated to location.
• Personalize display ads using cross-device tracking to continue messaging across devices as users move.
• Measure offline conversions from mobile location targeting using unique promo codes or phone numbers.

Geo targeted mobile ads provide a major opportunity for brands to connect with nearby customers and drive conversions both online and offline. As location data and targeting precision improve, marketers can zero in on micro-moments in the buyer’s journey when and where engagement matters most.