In 2025, marketers face a major challenge: how to reach users without being ignored. Email inboxes are overloaded. Social media advertising is expensive. Display ads are easily ignored. To help publishers and advertisers find more effective traffic sources, push notification ad networks have emerged to reduce the pressure on traffic sources.
Push ads are short, clickable messages that appear directly on a user’s device—whether desktop or mobile. Delivered in real time, they grab attention without requiring the user to be browsing a website. For advertisers, this means higher engagement, stronger CTRs, and cost-effective campaigns.
If you’re a marketer exploring new traffic sources, choosing the best push notification ad networks is crucial. In this guide, we’ll explain how they work, why they’re effective, and which platforms are leading in 2025. You’ll also find tips, best practices, and real-world insights to help you run campaigns that convert.
Contents
- What Are Push Notification Ad Networks?
- Why Marketers Use Push Notification Ads And The Benefits in Affiliate Marketing
- How Push Notifications Ad Networks Work
- Best Push Notification Ad Networks in 2025
- How to Choose the Best Push Notification Ad Network
- Best Practices for Running Push Notification Campaigns
- Common Challenges and How to Overcome Them When Using Push Ads
- FAQs About Push Notification Ad Networks
What Are Push Notification Ad Networks?
A push notification ad network is a platform that connects advertisers with publishers who have opted-in subscribers. When an advertiser creates a campaign, the network delivers push messages directly to users through apps or browsers. Unlike banner or native ads, push notifications:
- Pop up instantly on mobile or desktop.
- Looks like alerts, increasing visibility.
- Encourage quick actions (clicks, installs, sign-ups).
Example of a push notification workflow and how it works:
- Advertiser submits a CPA offer to the push ad network.
- The network distributes ads through publishers’ opt-in subscriber bases.
- A user receives a push message with an image, title, and CTA.
- If the user clicks, they’re redirected to the advertiser’s landing page.
A push notification ads network acts as the middleman—helping advertisers buy traffic and publishers monetize their audiences.
Why Marketers Use Push Notification Ads And The Benefits in Affiliate Marketing
Marketers are increasingly turning to push notification ad networks because they combine affordability with high performance. Here are some of the benefits of using push ads:
- High Engagement Rates: Push ads appear as native alerts on users’ screens, making them hard to ignore. Click-through rates (CTR) often outperform banner ads and email campaigns.
- Cost-Effective Compared to Display Ads: Push traffic is usually cheaper than Google Display or Facebook Ads, making it attractive for affiliate campaigns and startups with limited budgets.
- Works on both mobile and desktop: The mobile push ad network can reach Android devices, desktops, and sometimes iOS users (via an app). This cross-platform flexibility makes it suitable for a variety of market segments.
- Perfect for Performance Marketing: Affiliate marketers use push ads to promote CPA, CPI, and lead generation offers. The real-time nature of push notifications means conversions can happen quickly, which is important for scaling.
How Push Notifications Ad Networks Work
To run push ads, you need to follow these steps:
- Step 1: Advertiser Setup – You create a campaign within the ad network, setting up your goals, budget, and ad creative.
- Step 2: Publisher Distribution – Publishers with users who have opted in will deliver your ads as push notifications.
- Step 3: User Distribution – Subscribers receive notifications with headlines, descriptions, and clickable icons.
- Step 4: Conversion Tracking – The network tracks clicks, installs, or conversions based on your goals.
Best Push Notification Ad Networks in 2025
Choosing the right push notification ad network depends on your campaign objectives, budget, and target audience. Below are the top providers in 2025:
PropellerAds
PropellerAds is one of the largest and most established ad networks worldwide, offering access to billions of impressions daily across more than 195 countries. The platform is trusted by affiliates, agencies, and brands alike because of its massive global reach and advanced technology stack. Advantages of using PropellerAds push ads:
- AI-powered targeting ensures that ads reach the right audience based on browser, OS, geo, and behavior.
- A robust anti-fraud system helps eliminate bot traffic, protecting your budget.
- Offers multiple ad formats beyond push (in-page push, popunder, interstitials), making it a flexible platform for multi-channel campaigns.
- Low minimum deposit ($50), making it beginner-friendly.
RichPush
RichPush has quickly gained popularity in the affiliate marketing world thanks to its focus on high click-through rates (CTR) and detailed targeting options. It is especially strong for CPA marketers who want precise audience segmentation. Advantages of using RichPush push ads:
- Advanced targeting by zones, interests, language, and demographics to maximize ROI.
- Real-time campaign analytics with conversion tracking helps optimize campaigns on the fly.
- High-quality traffic sources with strong engagement metrics.
- Known for delivering fast reporting and high CTRs, making it a favorite for performance-driven campaigns.
EvaDav
EvaDav is an innovative push ad network designed for flexibility and accessibility. It offers advertisers a combination of traditional push notifications and in-page push formats, allowing marketers to reach users even if they have not opted in for native push ads. Advantages of using EvaDav push ads:
- Supports CPC and CPM pricing, so advertisers can choose the model that best matches their campaign goals.
- Access to a large, verified subscriber base, ensuring quality traffic.
- In-page push allows for broader audience reach, especially useful on iOS and Safari browsers where classic push doesn’t always work.
- With a $25 minimum deposit, making it ideal for smaller advertisers testing push campaigns.
AdMaven
AdMaven has positioned itself as a multi-format ad network that provides strong monetization solutions for publishers and advertisers alike. With support for push notifications, in-page push, pop, and native ads, AdMaven is well-suited for diversified campaigns. Advantages of using AdMaven push ads:
- Global reach across multiple verticals and industries, including finance, health, dating, and gambling.
- Allows flexible campaign optimization, whether your focus is on conversions, brand awareness, or lead generation.
- Push traffic is highly monetizable, offering good ROI for lead-gen and CPA campaigns.
- Experienced account managers and support team that helps advertisers scale effectively.
MegaPush
As the first-ever push ad network, MegaPush is often credited with pioneering push notification advertising. With years of experience, it has built a reputation for reliability and transparency. Advantages of using MegaPush push ads:
- Transparent CPC bidding model, giving advertisers full control over their ad spend.
- Real-time optimization tools let you pause, adjust, or test campaigns instantly.
- Strong track record among CPA marketers and affiliates looking for consistent, high-quality traffic.
- Trusted by thousands of advertisers due to its long-standing presence in the industry.
DatsPush
DatsPush is an affordable and fast-growing push ad network, popular with small and medium-sized advertisers who want to test campaigns without spending heavily upfront. Advantages of using DatsPush push ads:
- Cost-friendly CPC rates make it ideal for budget-conscious marketers.
- Expanding global coverage means growing opportunities across multiple verticals.
- Simple interface and fast campaign setup process.
- Minimum deposit is only $50, lowering the entry barrier for beginners.
HilltopAds
HilltopAds is known for its strict anti-fraud measures and reliable ad delivery, making it a great choice for advertisers who prioritize traffic quality. Advantages of using HilltopAds push ads:
- Sophisticated fraud detection system ensures clean, verified traffic.
- Fast campaign approval process means you can go live quickly.
- Push traffic is complemented with in-page push, native, and other ad formats for flexibility.
- Excellent support for compliance-heavy niches, reducing the risk of wasted spend.
Adsterra
Adsterra is a hybrid ad network that has built a solid reputation for its broad inventory and wide range of ad types. It combines push traffic with pop, native, banner, and interstitial ads to give advertisers maximum exposure. Advantages of using Adsterra push ads:
- Worldwide coverage with access to diverse geos and demographics.
- Flexible pricing models (CPC, CPM, CPA) tailored to different campaign goals.
- A trusted brand with strong anti-fraud systems and transparent reporting.
| Push Ad Network | Key Features | Pricing Model | Minimum Deposit | Best For |
|---|---|---|---|---|
| PropellerAds | Global reach, AI-based targeting, anti-fraud system | CPM, CPC | $50 | Affiliates & brands scaling internationally |
| RichPush | High CTR, detailed targeting (zones, interests), fast reporting | CPC, CPM | $100 | Performance marketers & CPA offers |
| EvaDav | Flexible pricing, large subscriber base, in-page push format | CPM, CPC | $25 | Advertisers testing multiple campaign types |
| AdMaven | Monetization-friendly, supports multiple ad formats | CPM, CPC | $100 | Lead-gen & mixed verticals |
| MegaPush | First push network, transparent bidding, reliable traffic | CPC | $100 | Affiliates seeking proven traffic |
| DatsPush | Growing network, affordable rates | CPC | $50 | Budget-friendly campaigns |
| HilltopAds | Strong anti-fraud, fast campaign approvals | CPM, CPC | $50 | Marketers focused on clean traffic |
| Adsterra | Broad ad types (push, native, pop), worldwide coverage | CPM, CPC, CPA | $100 | Hybrid campaigns with multiple formats |
How to Choose the Best Push Notification Ad Network
Many CPA ad networks offer push ads, but to choose the best one, you need to understand the network and use the following criteria to evaluate:
Targeting Options
Look for networks with granular targeting:
- Geo, device, OS, language, browser.
- Audience interests and behavior.
- Custom audience lists.
Pricing Models
Most networks use CPM or CPC. Affiliates often prefer CPC for performance tracking. Evaluate which model aligns with your ROI goals.
Traffic Quality & Anti-Fraud
Low-quality clicks waste money. Choose networks with fraud detection and high-quality publishers.
Affiliate-Friendly Features
Some networks integrate with tracking tools like Voluum or Binom. This makes it easier to optimize campaigns.
Payment Methods & Minimum Deposits
Check minimum deposit requirements. Networks like PropellerAds allow deposits as low as $50, while others may require $500+.
Best Practices for Running Push Notification Campaigns
To maximize results with push notifications ad networks, follow these tips:
- Craft compelling ad copy: Keep titles under 40 characters, highlight urgency, and use emojis sparingly.
- Use eye-catching images: Icons or product photos increase CTR.
- Segment traffic: Don’t run all geos and devices in one campaign. Start narrow, then expand.
- A/B test creatives: Rotate multiple variations to prevent ad fatigue.
- Optimize landing pages: Fast loading pages improve conversion rates.
Common Challenges and How to Overcome Them When Using Push Ads
Even the best push notification networks face challenges. Here are some of the challenges of using push ads and how to overcome them.
- Users may ignore repetitive ads. Solution: Change ad content frequently and personalize content.
- Some networks include automated clicks that result in low-quality traffic. Solution: Use a network with anti-fraud tools and monitor performance with trackers.
- Some verticals may face restrictions. Solution: When using push ads, read the network policies carefully and run compliant campaigns.
FAQs About Push Notification Ad Networks
What is the difference between a push notification ad network and a native ad network?
Push ads are delivered as device alerts, while native ads blend into website content. Push ads often have higher immediacy.
How much do push notification ads cost?
CPM can start as low as $0.01, depending on geo. CPC averages between $0.02–$0.10 in Tier 2–3 markets.
Can small businesses use push ads?
Yes. Low deposit requirements make push traffic accessible for startups.
Do push notification ads work for mobile apps?
Yes. Many developers use a push notification mobile ad network to promote CPI campaigns.
Are push notification ads legal?
Yes, as long as users opt in. Top networks comply with GDPR and CCPA standards.
Push notification ad networks offer marketers a way to reach users in real time. They are affordable, high-performing, and perfect for affiliates, app developers, and e-commerce brands. To succeed with push advertising, focus on choosing the push notification ad network that best fits your goals, testing multiple providers, and optimizing your campaigns with data-driven insights.
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