Push Ads vs Native Ads: Which Ad Type is best for you?

Push advertising, with its unique and quick reach, is creating a new wave in attracting customer attention. Meanwhile, Native Advertising with its natural and hassle-free integration is gradually becoming the preferred choice. Push advertising and Native advertising have become an important issue for marketers to find the best solution for themselves. In this article, we will dig deeper into these two types of advertising and find out together which type will be most suitable and effective for your future marketing campaigns. Let’s find out the details and compare them with Adsnextgen, then choose the type of advertising that best suits you!!

Definition of Push Ads (Push notification advertising)

Push notification advertising is a form of advertising that is displayed as notifications directly on users’ devices, including mobile phones, desktop computers, and tablets, as long as they are connected to the internet. Unlike native advertising, push advertising allows advertisers to reach their target audience even if they do not directly visit their website. This creates a unique advantage for push ads, making them a popular and powerful digital advertising tool.

For example: You are using a sports website’s mobile app to update news and match results. This site already allows you to sign up for push notifications to receive notifications as soon as new information becomes available. One day, you receive a push notification about a big sales event happening on the site, with special offers on sports products. This announcement not only provides information about the event but also stimulates you to visit the website to explore offers.

push ads vs native ads
push notification ads examples

How it works?

Push advertising differs from traditional forms of advertising because of its subscription-based operating model. Advertisers can only reach users who have registered for the push advertising service on the website. The user will then be redirected to the landing page directly by clicking on the push ad, driving the conversion process.

Websites with a large number of registered users can take advantage of the push notification tool. The push service sends relevant push advertisements to registered users and shares the revenue collected from them.

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Pros and Cons of Push Ads

Push advertising offers many advantages to publishers and advertisers in the field of online marketing including:

  1. Increased reach: Push ads are an effective way to instantly reach your target audience, whether they visit your website or not. This helps increase your reach and sales quickly.
  2. Better engagement: Push ads are more likely to engage users and drive conversions because they appear directly in the device’s notification bar, making them more visible and less intrusive than traditional types of ads.
  3. Personalization: By using information about the user’s browser, location, and platform, you can send more specific and interactive messages to your target audience.
  4. Concise messages: With a limited number of characters in titles and descriptions, push ads require writing concise, engaging content to attract attention and encourage action from users.
  5. Get creative with visuals: Push ads allow for creative visual deployment, helping to create a consistent look and feel that attracts attention from users.

In addition to the above advantages, Push Ads also has a few disadvantages as follows. Experience with push advertising requires investing more effort and time into campaign design and management. It is not possible to create a successful campaign in just a few minutes, it takes time and effort.

In addition, push advertising requires stricter management than pop advertising. Push platforms typically do not accept ads related to the adult industry or brand logos. This can cause trouble in building an advertising campaign.

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Definition of Native Ads

Native ads are created to display when users can easily see them on the website. The content and appearance of native ads are adapted to the website on which they appear, creating a natural harmony between the page and the interface. This makes them unlike traditional types of advertising such as banner ads or display ads. When users view ads, they will naturally feel like they are reading news on the website.

Native ads often have a similar look and feel to other blog posts on the site, with content surrounding topics that naturally fit the context of the site. In these ads, you will not encounter direct marketing terms such as “buy now,” “apply now,” “enroll now,” and similar terms.

For example: You are browsing the web on a blog specializing in food and cooking. This website regularly posts articles about delicious recipes, cooking tips, etc. While you are reading an article about how to make Japanese sushi, you notice a small advertisement below the article. This ad is titled “The Best Cooking Tools for Cooking Enthusiasts” and it offers an instructional article on how to use a particular product to cook the best types of sushi. This piece of native advertising not only fits the theme of the website but also provides additional value to readers through useful and engaging information.

push ads vs native ads
Native advertising examples

How it works?

Native advertising brings simultaneous benefits to both publishers and advertisers in the field of online marketing. On one hand, publishers with a significant number of visits can generate revenue from their websites. On the other hand, advertisers can reach a large target audience, increase brand awareness opportunities, generate leads, and drive sales through the use of native advertising.

Pros and Cons of Native Ads

Native ads allow users to interact more with ads while increasing reach and conversion efficiency.

  1. Targeting: Advertising on website sources that users have visited ensures that your ads are shown to people interested in your content. This results in higher engagement, ad click-through rates, and conversions, and is less intrusive than other forms of advertising.
  2. Keyword optimization: Using relevant keywords in your ad title and content helps ensure that your ad is shown to people searching for information about the relevant topic. This increases click-through and conversion rates.
  3. Using demographic data: Using information about the target audience helps create personalized advertising, suitable to the user’s needs. This increases the chances of user engagement and conversion.
  4. Matching with surrounding content: Native ads need to be closely related to surrounding content so that users don’t recognize it as an ad and increase engagement.

The disadvantage of Native Ads is that it requires a large amount of work to convert successfully. Sometimes, the landing page needs to be designed like a formal news portal, complete with categories, subsections, and widgets. All this is just a click away from the viewer.

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Push Ads vs Native Ads: which one is better for you?

When to use Native Ads:

  • Native ads are suitable for promoting content or products that are non-intrusive and organic.
  • Especially effective when users are likely to interact with informational or educational content.
  • Ideal for brands looking to build awareness and credibility through storytelling.
  • Can effectively reach a specific audience segment.

When to use Display Ads:

  • Suitable when you want to promote products/services directly and attract more attention.
  • Works well in contexts where users are browsing or shopping.
  • Ideal for visually showcasing products and generating leads or sales.
  • Very effective in reaching a broad audience across multiple websites and channels.

So what type of advertising is best for you?

Native ads are suitable for non-intrusive and content-focused advertising, while display ads are suitable for direct product promotion and attention-grabbing. Choosing between these two ad types depends on your advertising goals and the audience you want to reach.

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Overview difference between native ads and display ads

Criteria Push Ads Native Ads
Ad Type Push notifications on mobile and desktop devices Integrated ads that blend naturally into website or app content
Format Short notifications, images, text Articles, images, videos, and content similar to the website
Display Location Notification bars on mobile and desktop devices Websites, mobile apps, social media, blogs
Targeting Depends on subscriptions, website behavior, interests Relies on website content, interests, location
Cost Typically lower compared to Native ads Typically higher compared to Push ads
Click-Through Rate (CTR) Lower due to non-intrusive nature Higher due to engaging and natural integration
Effectiveness Suitable for direct conversion goals, effective in driving traffic Suitable for brand building, increasing engagement, and long-term effectiveness

Future Trends of Push Ads and Native Ads

All signs suggest that both Push Ads and Native Ads will continue to grow strongly in the future, but there are some specific trends we can expect.

  • Focus on interactivity: In the future, both Push Ads and Native Ads will focus on increasing interactivity with users. This may include developing stronger personalization strategies so that advertising can be customized based on users’ online behavior.
  • The rise of AI and Machine Learning technology: AI and Machine Learning technology will play an increasingly important role in optimizing advertising strategies. Both Push Ads and Native Ads will leverage the power of AI to analyze data and automate the campaign optimization process.
  • Development of cross-platform advertising: Push Ads and Native Ads will be integrated and interact with each other, this will create a comprehensive advertising ecosystem, helping to increase the effectiveness and reach of advertising agencies. campaign.
  • Focus on user experience: This includes developing ads that take up little space, are high quality, and have valuable content for users.

These trends will help create an increasingly effective and interactive online advertising environment in the future.

Through the article, we can see that both Push Ads vs Native Ads have their strengths, and understanding the advantages and limitations of each type will help us build an effective digital marketing strategy. than. Hopefully, this article from AdsNextGen has helped you better understand these two types of advertising, thereby helping you make smarter decisions about your marketing strategy. Start testing and fine-tuning your advertising campaigns, and expect amazing results!

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