Definition of Push Ads Affiliate Marketing And How To Use

You’ve received a notification on your mobile phone, maybe a reminder from your favorite app or a message from a social network. That is a specific example of push advertising, an indispensable part of digital advertising today. Considered one of the most popular and effective forms of advertising in marketing, push ads can send important messages to potential customers. In this article, we will learn in detail “what push advertising is?“. Understand how it works and why it is such a popular and effective advertising channel for many types of affiliate marketing offers. Please follow the article below!

Definition of push ads in affiliate marketing

Push notification advertising (Push Ads) is a form of advertising that is sent directly to a user’s mobile phone or web browser through push notifications. Instead of providing information, they often contain promotional messages, often about products, services, or offers from businesses.

Forms of push notification ads you may encounter every day, such as short and small notifications that appear on your smartphone screen, messages from apps or websites, providing information like news, traffic updates, weather forecasts, or even social media notifications.

>>>> Learn more: Native Ads Affiliate Marketing: Definition, how it works, and how to use it

How do Push Ads work?

The working process of push advertising is really simple. First, users must accept to receive push notifications from a website or app. Once they agree, the ad will be sent to their mobile device or desktop as a notification.

One thing about push ads is that they use a subscription-based model. This means that the user must first accept to receive push notifications from the website or app. This process will screen the audience and retain only those who are likely to be more interested in digital offers. When a user clicks on the notification, they will be taken to the advertised landing page or taken directly to the checkout page. The subsequent interaction depends entirely on the user’s actions.

Popular types of Push Ads

Push advertising often includes the following forms:

  1. Main image: This is the central image of the ad, conveying the meaning of the offer or product/service being advertised.
  2. Small icons: Often accompanied by the main image, small icons explain and add meaning to the content of the ad.
  3. Title: Title is the main factor to attract user attention. It should be a short but catchy sentence that stimulates users to click on the ad.
  4. Message body: The message body shows key details of the offer or product/service being advertised, usually in a small, easy-to-read section.

Typically, push notification ads will include all of the elements listed above, but on mobile, they are often sent as short messages without a main image. To view the main image, users can expand the push notification.

push ads
Benefits of Push Ads Affiliate Marketing

Benefits of Push Ads Affiliate Marketing

Push advertising offers many significant benefits to affiliate marketers including:

  • Voluntary subscription: Users voluntarily sign up to receive push ads, creating an advertising environment where they are more likely to be loyal to the offers.
  • Target Audience: Push ads reach a distinct target audience, with people signed up for push notifications, distinct from other ad formats.
  • Direct reach: Push notifications are sent directly to the user’s screen, ensuring that only the target audience sees the ad. Even if users are not online when notifications are sent, they will see them as soon as they return online.
  • Potential to attract new audiences: With push traffic, advertising can attract new audiences as effectively as 21st-century radio or TV.
  • Wide reach: The ability to reach a wide audience allows for the promotion of a variety of offers, creating flexibility in choosing the right offer for the target audience.
  • Cost-effective: With a pay-per-click (CPC) model, push advertising is relatively low-cost, making it a suitable choice for new marketers and ensuring profits.
  • Multi-location reach: Push advertising allows for offers to be placed in any geographic area, with an available audience from more than 200 countries around the world.

>>>> Read more: Push Ads vs Native Ads: What type of advertising is best for you?

Top verticals should take advantage of Push Ads

There are many niches within the affiliate marketing space where push advertising can be an effective option.

Push ads work especially well for many verticals that are banned or restricted on social media platforms. These verticals include:

  • Gambling
  • Betting
  • Dating
  • Finance
  • Nutra
  • Anti-virus software
  • Sweepstakes
  • E-commerce

The most important thing is to use quality and non-misleading advertising. Offers must address user needs and be able to deliver good results on push ads. In particular, you should choose offers that target multiple audiences with different needs to optimize your advertising effectiveness.

>>>> Read more about the top selling affiliate products to help you choose offers to start affiliate marketing

Top 5 best push notification advertising networks


Adsterra is a leading worldwide digital advertising network, known for its unique Partner Care approach and decades-long presence in the industry. With over 35 billion monthly ad impressions and 1.5 billion annual conversions, Adsterra achieves a click-through rate (CTR) of up to 20%, demonstrating the power and effectiveness of its advertising platform. Surname.

Adsterra offers a variety of ad formats including Popunders, Social Bars, Interstitials, In-Page Push, Native Ads, Banners, and Smart Direct Link. Instead of classic push notifications, Adsterra offers an in-page Push ad format, creating a natural and trustworthy look.

Adsterra strictly adheres to safe advertising regulations and does not accept harmful advertising such as malware, redirects, or unsolicited downloads. Some of the verticals where Adsterra performs best include:

  • iGaming and e-sports
  • Utilities (Virus removal, cleaning)
  • E-commerce
  • Sweepstakes
  • Finance
  • Social / Dating
  • Mobile registration
  • Application
  • Browser extensions (Addons)
push ads


PropellerAds is a leading advertising technology company, especially known for its complete self-service platform. With diverse targeting options and in-depth reporting, they help you create and optimize advertising campaigns, including push ads. The global reach of over 250 million users each month ensures your ads are shown to a real audience. At the same time, built-in anti-fraud technology protects your campaigns against all forms of fraud.

Targeting options include:

  • Target by user activity
  • Geographical location
  • Operating system
  • Device type and connection
  • Mobile network
  • Browser & Language
  • Time of day
  • Frequency limit

PropellerAds offers both CPC and CPM pricing models, helping you optimize your traffic costs with a high degree of efficiency. You can use the platform to test different variations of your ads, ensuring you always show the most engaging ads to your audience. Additionally, PropellerAds is also a safe choice for affiliate marketers who are just starting or want to take their campaigns to the next level.

>>>> Learn about the CPA network where you will get the best affiliate offers with high commissions and high payouts exclusively for Publishers!!

push ads in affiliate marketing
PropellerAds – Push Ads


Adcash is a self-service DSP (Demand-Side Platform) that provides advanced advertising technology and performance tools to help you manage advertising campaigns flawlessly. With 12 years of experience and a global reach of up to 200 million visits per day, Adcash is one of the leaders in the field of digital advertising. They offer a range of advanced advertising technologies that help optimize your performance.

Adcash offers ad types like push notifications, native ads, popunders, interstitials, and banners. What’s special is that you can optimize your push advertising campaigns through Adcash’s platform and tools. With an easy-to-use interface, you can create global campaigns and access 200+ top SSPs and Adcash-exclusive publishers. The network also offers a wide range of targeting options, including geography, user interests, keywords, site categories, and more.

Adcash is also famous for fighting ad fraud and has saved advertisers millions of dollars in budget. They also offer professional-level account management support at no extra charge.

push ads in affiliate marketing


MGID is one of the famous native ad networks, especially with its unique push ad inventory that is used by serious affiliates to optimize their advertising campaigns. Established in 2004, MGID has a long track record and is one of the networks you can trust to reach a large audience and increase conversions.

Implementing their real-time push technology allows you to reach users directly at the time you choose and across all their connected devices. Popular verticals that many affiliates report success in at MGID include:

  • Prize draws, vouchers & coupons
  • Dating
  • Gambling
  • Finance
  • Health & Beauty

With the help of a dedicated account manager, you can benefit from reduced CPLs as well as higher conversion rates for your offers. To get started, you need at least $100 to fund your account. However, with global targeting options, high-quality traffic, and account manager support, it’s well worth the investment.

push ads


AdMaven has been an established ad network for over 10 years, specializing in Popunder traffic and Push Ads, working both with publishers and advertisers. With over 2 billion daily impressions worldwide, AdMaven provides a golden source of traffic for advertising campaigns, especially in special niches.

AdMaven’s publisher network includes file sharing, sports, and video streaming sites, delivering extreme performance for verticals such as Coupons, Sweepstakes, Dating, Nutra, Betting, Casino, Extensions, Software, and Mobile Apps.

The network offers advanced reporting tools, API access, multiple targeting options, and on-demand account management. This makes advertising campaign management more flexible and effective.

AdMaven is a safe bet for both newcomers and experienced affiliates and is a great network to use with CPA offers. If you are running any of the campaigns in the verticals mentioned above, AdMaven is an option worth considering.

push ads in affiliate marketing

How to use push ads effectively for affiliate marketing campaigns

To become a successful affiliate marketer, attention to detail is extremely important. This is especially true when you set up push advertising campaigns. To achieve high conversion rates, you need to optimize every core element of your campaign, including images, titles, and descriptions (aka key messages).

Attractive push-up image design

We are visual creatures, so images are often the deciding factor in attracting attention. If you choose an image that is too safe and boring, users will likely ignore your push ad without reading the accompanying content carefully. However, a design that is too complicated or has too many details will confuse and disinterest the viewer.

So it’s important to find a reasonable balance. Don’t worry, this is not as difficult as you think! Listening to your intuition and experimenting often will help you find the right image. Eventually, you will become as familiar with those notifications as you have seen them before.

Create a catchy and concise title

Whether you want to write a great novel or not, when you’re advertising on a phone screen, brevity is key. Stay focused on your main issue and avoid overly complicated metaphors or unnecessary jokes.

Describe creative advertising

This is your chance to shine. Remember that ad space is limited and your goal is to get people to click, not read the details. Your ad description is your last chance to convince them to convert. Think of it like this: People attracted to the image will click immediately. A catchy title will attract a different portion of your potential audience. And only those who are still unimpressed by your previous efforts will continue reading the description.

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FAQs about Push Ads

1. Distinguish between push notifications and push advertisements

The biggest difference between push advertising and push notifications comes from their intended use:

  • Push notifications: These are notifications sent to users from an app or website to provide new information, like a message from a social network or an event update.
  • Push ads: These are paid advertising banners that users agree to receive, which look like push notifications. They often appear on websites or in browsers and are used to advertise products or services.

2. List of best GEO for push ads

List of best GEOs for push ads included:

  • USA
  • Brazil
  • Bangladesh
  • Russia
  • Indonesia
  • India

3. Do customers see push notifications when they leave the site?

Users don’t need to stay on the site to receive push notifications. Even after they leave the site, they may still receive ads through their browser. This makes push advertising more flexible and convenient than ever for both users and advertisers.

4. What are in-page push ads and why is it different from classic push ads?

In-page push ads are a new ad format that appears directly on a website without the need to install an app or sign up. In-page push ads are superior to classic push ads because they appear right on the website, without bothering the user. This way, you can optimize your revenue by reaching your target audience in an efficient and hassle-free way.

In short, push advertising still maintains its position in the affiliate marketing industry thanks to its ability to reach niches at a reasonable cost and create an effective bridge between advertisers and users. This is an indispensable tool in your online marketing strategy. Hopefully, AdsNextGen‘s article has provided complete information about push advertising. If you find it useful, please leave a comment below so we have the motivation to continue bringing more useful content.

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