How much money do websites make from ad?

Do you want to turn your website into a money-making machine? On average, websites earn $1000 per month from advertising. However, 97% of web publishers are not satisfied with their current advertising income. With detailed instructions and practical advice, this article will help you achieve your website monetization goals. You’ll discover the answer to the question of how much money do websites make from ad and be equipped with the knowledge you need to optimize your advertising revenue. Start learning now through the article below from Adsnextgen.

Definition of advertising revenue

What is an affiliate network and how much revenue is achieved from this network? Advertising revenue is the money you earn from displaying ads on your website. This is an important source of income for website publishers, generated through partnerships with companies that want to promote their brands, products, and services.

How does advertising revenue work on a website?

Advertising revenue on a website works by advertisers paying publishers to display ads on that website. Publishers can charge based on some different criteria such as cost per click (CPC), cost per action (CPA), or cost per thousand impressions (CPM).

When a user visits a website and interacts with an ad by clicking or performing a certain action, the publisher receives payment from the advertiser. These payment models may vary depending on the agreement between the publisher and the advertiser.

Publishers often use online advertising tools and services to manage and optimize advertising on their sites. These services provide detailed data analysis of ad performance, helping publishers better understand how to optimize ad revenue on their sites.

How much money do websites make from ad
How advertising revenue works on a website

Popular advertising payment models

Before analyzing the question of how much money do websites make from ad, we will learn about the 3 most popular payment models. Take a look at the general comparison table below.

Payment Model Definition Calculation Pros Cons
CPM (Cost Per Mille) Measures the amount earned each time an ad achieves 1,000 views. Total ad cost divided by total impressions, multiplied by 1,000. Suitable for campaigns generating high impression volume. Doesn’t require user action, only ad display.
CPC (Cost Per Click) Measures the amount earned each time a user clicks on an ad. Ad cost is divided by total clicks or clicks multiplied by the payment amount. Pay only for direct user interaction. Doesn’t guarantee quality interaction post-click.
CPA (Cost Per Action) Measures the amount earned when a specific action is taken after interacting with an ad. Total marketing cost divided by total conversions, multiplied by the payment amount. Ensures cost-effectiveness, and only pays when desired actions occur. Requires a large volume of conversions to optimize revenue.

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CPM (Cost-Per-Mille)

CPM, or Cost Per Thousand Impressions, is one of the popular advertising payment models on the web. It measures how much you earn each time a paid ad you display reaches 1,000 views.

To calculate CPM, we divide the total cost of an advertising campaign by the total number of impressions generated during a specific period, then multiply the result by 1,000. For example, if an advertising campaign costs $500 and generates 100,000 impressions, the CPM would be $5.

Therefore, advertising revenue is calculated by multiplying the total number of impressions (divided by 1,000) by the CPM. For example, if your website averages 200,000 visits per month and the ad revenue rate you’ve agreed to with advertisers is $5, you can expect to earn total ad revenue. A monthly ad is $1,000 if all of your visitors have seen that ad at least once.

How much money do websites make from ad
CPM, or Cost Per Thousand Impressions, is one of the popular advertising payment models on the web

CPC (Cost-Per-Click)

CPC, or Cost Per Click, is one of the popular advertising payment models on the web. It measures how much you earn each time a user clicks on a paid ad you display.

To calculate CPC, we divide the advertiser’s advertising costs by the total number of clicks generated by the paid ads you displayed. For example, if an advertiser pays $50 for 500 clicks on their ad, the CPC would be 50/500, which is $0.10.

Therefore, advertising revenue is calculated by multiplying the total number of clicks by the CPC. For example, if the paid ad you displayed generated 1,000 clicks at a $0.10 CPC, your advertising revenue would be $100 from this ad.

How much money do websites make from ad
CPC, or Cost Per Click, is one of the popular advertising payment models on the web

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CPA (Cost Per Action)

CPA, or Cost Per Acquisition, is one of the popular advertising payment models on the web. It measures how much you earn when a user takes a certain action after interacting with an ad on your site. These actions can include email subscriptions, e-book downloads, or even purchases.

To calculate CPA, we divide the total marketing costs an advertiser spent during a given period by the total number of new customers converted during that same period. For example, if in a month an advertiser spends a total of $500 on marketing and 250 new customers are converted, the CPA would be $2.

Therefore, advertising revenue is calculated by multiplying total conversions by CPA. For example, if an advertiser set a CPA fee of $2 and the paid ad you displayed converted 1,000 customers, your ad revenue would be $2,000

How much money do websites make from ad
CPA, or Cost Per Acquisition, is one of the popular advertising payment models on the web

How much money do websites make from ad?

How to make money with CPA marketing? Websites can make varying amounts of money from ads depending on several factors such as their traffic volume, audience demographics, ad placement, and the type of ads displayed. The average revenue from advertising on websites typically ranges from a few cents to millions of dollars.

For instance, if a website receives a high volume of traffic and manages to negotiate a favorable CPM rate with advertisers, it can potentially earn substantial revenue. However, websites with lower traffic may earn less unless they have a highly engaged audience or niche content that advertisers find valuable.

Moreover, the type of ads displayed can also impact earnings. Display ads, video ads, native ads, and sponsored content all have different revenue potentials. Video ads tend to yield higher CPM rates but require engaging content and may not be suitable for all websites.

Key ad revenue metrics you need to track

You understand how much money websites make from ads, so what indicators do publishers need to track to measure advertising? The answer is right below.

Total traffic

A greater amount of traffic on your website means more opportunities to show ads, and therefore, the potential for increased advertising revenue. Even if your visitor session duration is short, you can still increase your advertising revenue by increasing your website traffic.

Here are some tips to optimize your website traffic:

  • Content optimization: Use the right keywords to increase the likelihood of your website being found on search engines.
  • Create targeted landing pages: Create content tailored to your visitors’ needs to increase engagement on your website.
  • Create engaging content: Create quality content that solves your audience’s problems or concerns.
  • Local search optimization: Improve your site’s local search rankings.
  • Email marketing: Use email to share links to your website.
  • Backlinks: Attract quality backlinks from trustworthy sources to increase your website’s search engine rankings.
  • Use social media: Engage and interact with your audience on social media platforms so they visit your website.
  • Public Relations: Enhance public relations by publishing press releases and participating in other communications activities to refer people to your website.

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Time spent on page

Time on page is an important metric that helps publishers evaluate how engaging their site’s content is to users.

Different from session duration, time on page measures the time a user spends on a specific page on your site. Through this metric, you can determine which pages or content attract and retain users longer, thereby providing important information about the content’s appeal.

Average number of page views per visitor

To measure the time users spend on your site, you can use tools like Google Analytics or similar data analysis software. You can then use this information to optimize your visitors’ experience by better understanding their preferences and behavior.

For example, you might ask yourself whether your visitors spend a lot of time on each page or do they only look at a few pages. If they leave immediately after visiting your site, what could keep them from engaging more? It could be because your website content isn’t providing enough value, or it could be because you’re providing too much information quickly without leaving them the opportunity to engage further.

Understanding the average number of page views per visitor can also provide insights into the effectiveness of your ad placement strategy and how much money websites make from ad revenue. Websites with higher average page views per visitor tend to attract more advertisers and potentially earn higher ad revenue due to increased exposure and engagement.

how much do websites make from ads
Average number of page views per visitor

Revenue per visitor

Revenue per visitor is an important metric that helps you evaluate the average contribution of each visitor to your advertising revenue. The simple formula to calculate average revenue per visitor is to divide total monthly advertising revenue by the number of monthly visitors. These results provide an overview of your site’s performance in converting visits into advertising revenue and illustrate how websites make money from website traffic.

If your average revenue per visitor is decreasing without increasing your total ad revenue, you may be attracting more visits but not converting them into revenue. However, if you can increase your total ad revenue without increasing the number of visitors, this may indicate that you have provided better content and user experience, thereby increasing your average revenue per visitor.

In addition to content quality, ad quality, and overall user experience also play an important role in influencing average revenue per visitor and ultimately in making money from website traffic. You can use SEO for lead generation, improve website content and quality, and create the best blogging platform to make money.

Revenue per page

Revenue per page is an important metric that helps you better understand the content value of each page on your site and how they contribute to total advertising revenue. To calculate revenue per page, you need to take your total advertising revenue and divide it by the total number of views each page received during a specific time period. Then you need to analyze the pages on your website to understand why some bring in more revenue than others.

Tools like heat maps and clicks can help you in this process. Heatmaps alert you to where users spend the most time, while clickmaps show you where users are interacting on your site. By understanding this information, you can improve the content and experience of each page to increase user engagement and advertising revenue.


eCPM, or Effective Cost Per Mille, is the average advertising revenue a publisher earns per 1,000 ad impressions. It’s an important metric for publishers to track.

eCPM can vary widely depending on factors such as:

  • Ad placement (above or below the fold)
  • Seasonality
  • Website speed
  • Geographic traffic (Tier 1, Tier 2, or Tier 3 countries)
  • User Engagement
  • Proper website layout

The average eCPM typically falls between $2 to $10. If your eCPM is lower than this range, consider checking factors like ad network support for your traffic’s geography, correct ad unit usage, or website speed.

how do websites make money from ads
eCPM, or Effective Cost Per Mille, is the average advertising revenue a publisher earns per 1,000 ad impressions

Increase your website’s advertising income with 7 smart strategies

Affiliate marketing

Affiliate marketing is an advertising strategy in which you promote a product or service and receive a commission when a purchase or action is prompted.

For example, you can run a website that reviews smartphone products and write detailed reviews of the products. In the article, you can place affiliate links to products. If a person reads the article, clicks on the link, and buys the recommended product, you will receive a commission from the seller.

Affiliate marketing is an effective model because it benefits both advertisers and publishers. However, to be successful in affiliate marketing, you need to have large enough traffic and a loyal audience community. New or less developed websites may have difficulty generating revenue from affiliate marketing.

Sponsored content

Sponsored content is an effective way to increase advertising revenue on your website and make money from website traffic. In it, you agree to add a link to the advertiser’s page and receive a corresponding payment. This way, you can maintain the consistency of your website content and collect fees from advertisers for content and link production. The price per sponsored post can range from $150 to $300, depending on the specific niche.

Here are some ways you can use sponsored content:

  • Record a sponsored podcast.
  • Sell ad placement directly to interested advertisers, at a price and timing you decide.
  • Build brand partnerships to expand your audience base through co-branded advertising with your partners.

Display ads clearly

To make ads appear more clearly and attract visitors’ attention, ad position, and style play an important role. Typically, placing ads in more visible locations increases user attention, depending on the device they are using and the type of ad.

For example, for mobile users, horizontal ads at the top or bottom of a web page are often the best choice, while vertical ads on the left or right side of the screen are more appropriate for users on desktop computers.

In addition, advertising should not take up too much space compared to the content of the page. A common ratio is to use between 30% and 70% of the page area for advertising, depending on the design and desired user experience.

For a more flexible and effective solution, push advertising is a good choice. They take up less space but still attract attention by appearing as messages or notifications, without affecting the user experience.

how much money do websites make from ad
Display ads clearly

Take advantage of targeted advertising

Targeted advertising is an optimal strategy for digital marketers because it focuses on a specific audience based on their unique characteristics and interests. This way, you can optimize the effectiveness of your advertising campaign by offering offers and messages that are relevant to that audience.

Targeted advertising helps you reach target groups more precisely, increasing your chances of reaching people interested in your content and the products and services you offer. This can lead to an increase in advertising revenue since you are putting your ad in front of an audience that is more likely to respond positively.

Use creative images

Using creative images is an effective way to attract your audience’s attention. Powerful images can directly stimulate the imagination and create a deeper impression on viewers.

In using push advertising, integrating creative images can create a powerful effect. Through the use of rich push notifications, you can explore a variety of ways to communicate your message, from images to video and audio. This helps increase user attention and engagement with your ads.

A/B test ads

A/B testing your ads and formats is an important method for optimizing the performance of your advertising strategy. By testing different variations, like ad copy, images, or placement, you can determine which elements work best for your audience and website.

Built-in machine learning automatically performs these checks and provides feedback so you can adjust and optimize your advertising strategy. This benefits both you, the publisher, and the advertiser, ensuring that the ads on your site achieve the best possible performance.

how much money do websites make from ad
A/B test ads

Optimize Ad Placement

Enhancing the positioning of advertisements on your website can significantly boost advertising revenue opportunities. More ad placements simply mean more chances for people to see and click on them, ultimately leading to increased ad revenue.

To optimize ad placement, consider incorporating various ad sizes, refreshing ads, and loading them asynchronously. By increasing the flexibility of ad placements on your website, you reduce the risk of missed opportunities for ad placements as you expand the pool of available advertisers bidding on your ad space.

In short, in the process of making money from website advertising, understanding How much money websites make from ads is not only the key but also the first important step. Remember, an effective advertising strategy not only helps increase revenue but also creates a positive experience for users. Hopefully, through AdsNextGen‘s article, you have received insight and details on how to optimize advertising income on your website. Wishing you success on your money-making journey.

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